Ingenico launches first multi-channel customer loyalty program

Ingenico

Offers a comprehensive multi-channel loyalty program.

Ingenico has announced the launch of a new customer loyalty mobile application for the German sporting goods retailer Sportpoint, through its subsidiary easycash Loyalty Solutions.

The new mobile application combined to the existing go4sport customer card, offers a comprehensive multi-channel loyalty program in all company’s stores in Germany.

Sportpoint will enable its customers to benefit from a wide range of functions, whether they use Go4sport or the mobile application, they can collect bonus points, receive tailor-made digital coupons and rebates or view the latest news and campaigns on their mobile devices. They will also be able to view their bonuses in real time and spend through their prepaid card function.

Based on their personal preferences, customers can also opt-in to receive individual digital coupons which they will combine with their bonus points for additional savings. The application also includes a store finder and an overview of SportPoint’s current offers.

“Being almost a commonplace requirement in retail sales, multi-channel represents an inevitable next step in the evolution of customer loyalty concepts”, says Jochen Freese, CEO of easycash Loyalty Solutions. “With this comprehensive solution combining mobile devices and a smart card, Sportpoint and easycash Loyalty Solutions take loyalty a step ahead, providing simple, fast and convenient loyalty programs”.

The intelligent systems of easycash Loyalty Solutions allow Sportpoint to individually address each customer,” adds Thomas Jander, CEO of Sportpoint Handels GmbH & Co. KG. “Their services have won us many a loyal shopper and I am confident the new app lays the groundwork for many more.”

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