First Bank and MasterCard have launched a new platinum MasterCard debit card exclusively for members of the bank’s premier loyalty club. Use of the Platinum MasterCard debit card across the country will give cardholders access to redeemable benefits for transactions used at various thresholds.
First Bank will issue the new MasterCard Platinum debit card to its premier customers in the bank’s private banking segment as well as at selected high street branches.
Daniel Monehin, Division President, Sub-Saharan Africa, MasterCard said: “MasterCard aims to see a world beyond cash in Nigeria and across Africa. The launch of the Platinum MasterCard card by First Bank is a commendable step in Nigeria’s transition to a cashless society and as more consumers find differentiated payment options to suit their varying needs, this increases their adoption of and affinity for electronic payments.”
“As a bank committed to innovation in Nigeria’s financial sector, First Bank is very pleased to launch the Platinum MasterCard debit card to our esteemed Loyalty Club members as we understand that one size does not fit all. Our constant innovation is aimed at helping customers choose services that meet their unique needs. The launch of the Loyalty Club and the Platinum MasterCard debit card will help us achieve these objectives,” said Chuma Ezirim, General Manager and Group Head, e-Business, First Bank.
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