A new survey from Tripwire, Inc., a provider of risk-based security and compliance management solutions, which looked at the attitudes of consumers towards mobile shopping, has revealed that 63% of UK consumers will use their mobile for Christmas shopping this year.
The survey of 1000 employed consumers also revealed a quarter of respondents are willing to spend over GBP100 on mobile retailing, and 3% are willing to spend over GBP1000.
Respondents also said that mobile shopping is likely to take place while travelling (45%), while at work (41%), when socialising with friends (22%) or while at a party (11%). Almost a third (30%) of consumers admits to being more impulsive when purchasing goods via their mobile, a trend retailers may be gearing up to exploit.
The survey also looked at the differences in attitudes towards mobile shopping between men and women and revealed that 68% of Christmas mobile shoppers are women, compared with 55% of men.
However, more men believe the convenience of mobile shopping overrides security concerns (40%), compared with woman (36%).
“Mobile shopping adds even more convenience to online shopping as it can be done while on the go. However there are a number of security concerns which are often overlooked by consumers. Our survey also revealed that 65 percent of consumers do not have any mobile security installed on their handset. This is very worrying as consumers will often connect to retailer sites through public access Wi-Fi networks. Open networks are inherently insecure and hackers will often eavesdrop on user sessions in a bid to steal payment card details. I would always recommend consumers be extra vigilant when shopping on their mobile phone, ensuring they are buying from a reputable retailer and that the SSL certificate is valid to prove authenticity,” said Gavin Millard, EMEA technical director at Tripwire.
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