MasterCard is introducing MasterPass to the Brazilian market. Consumers can securely store MasterCard and other branded credit, debit and prepaid card information, address books and more. This simplifies the process of completing a transaction from any connected device, particularly those with smaller screens.
“Consumers are embracing a digital lifestyle and, to meet this shift, shopping and payment experiences need to evolve. With MasterPass, all connected devices can become shopping devices, and allow consumers to make purchases from any location”, says Marcelo Tangioni, vice president of Products at MasterCard Brazil and Southern Cone.
With a single click of the MasterPass button on a retailer site, the consumer can access their wallet of choice and authenticate with a password to checkout. In addition to MasterCard cards, consumers can use other branded credit, debit, prepaid and private label cards.
For retailers, MasterPass provides a faster, easier way to check out their customers, and increase sales without significantly changing the way they currently process payments.
“MasterPass also permits each establishment to customize and decide on the most important purchase experience for its consumer and for its business. All this with the guarantee and strength that only a global processing network can offer,” adds Tangioni.
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