Consumer authentication company CardinalCommerce has revealed that the alternative payment brands on their platform – such as PayPal and Google Wallet – saw a 55 percent year-over-year increase in online sales secured by Cardinal during the first holiday shopping weekend. As well as this, IBM reports that overall online sales are up by 16.5 percent during the same period.
Cardinal Centinel® exists to connect merchants to alternative payment methods, allowing them to offer online shoppers a number of different payment methods. The Get Elastic ecommerce blog has revealed that almost 60 percent of consumers won’t continue with a payment transaction if their favoured method is not available.
“Shoppers are asking merchants to accept alternative payments for their purchases,” commented Tara Lavelle, Vice President of Marketing at Cardinal. “With one connection to Centinel, merchants can access more than 100 alternative payment options, including wallets with our Universal Wallet API™.”
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