Spindle has closed its acquisition of substantially all of the assets of leading mobile coupon technology provider Yowza!! As a result of the transaction, Spindle will integrate its MeNetwork mobile marketing services with the Yowza!! mobile couponing solution to deliver an end-to-end mobile commerce service.
Spindle intends to retain the Yowza!! brand, and incorporate all MeNetwork services under the Yowza!! banner. The new service will allow merchants to manage customised marketing campaigns in a single interface and facilitate payment processing as an integrated service.
“We are delighted to complete the acquisition of Yowza!!, which positions Spindle as a mobile commerce provider that can take the merchant and the consumer from the discovery stage, through a variety of marketing and engagement activities, to transaction, all within a single app,” said Bill Clark, Spindle’s chief executive officer. “As a result, Spindle is ready to satisfy the growing demand for mobile commerce services from merchants, consumers and service providers. We believe that we offer a truly unique value proposition to all participants within the mobile commerce landscape.”
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