Mercury Payment Systems, a provider of payment technology and services for small to mid-sized businesses, has announced the launch of Mercury StoreCard, a gift, rewards, mobile payments and promotions card all in one.
Consumers can use the Mercury StoreCard as a gift card or a reloadable stored-value card to earn cash back loyalty rewards on every StoreCard purchase. The Mercury StoreCard can also be converted into a digital gift card via Apple Passbookor an Android marketplace app.
This will allow consumers to pay for purchases with either their physical card or smartphones, also consumers can use their smartphones to view their Mercury StoreCard’s balances, manually or automatically reload their cards, send custom-printed gift cards to their family and friends, and share promotional gift cards via social media.
“With Mercury StoreCard, we’re making gift card and rewards programs simple for the consumer to use and simple for the merchant to manage,” said Travis Priest, vice president of value added services for Mercury. “With smartphones becoming a global phenomenon, merchants find it compelling to integrate mobile payments to connect with the digital consumer. Mercury StoreCard gives them the mobility they are looking for while tying it to services like rewards programs and prepaid services that create stickier customer relationships.”
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