GNC Selects VeriFone for Consumer Engagement at the Point of Sale

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GNC will deploy VeriFone’s NFC-enabled payment device.

VeriFone Systems, Inc. has announced that it has been selected by GNC Holdings, Inc., a specialty retailer of health, wellness and sports nutrition products, as a partner in their on-going effort to upgrade their payment network.

GNC will deploy VeriFone’s newest NFC-enabled multimedia payment device, at more than 3100 of its U.S. retail locations. The payment device will position GNC for potential future endeavours such as EMV payments and point of sale customer marketing.

GNC is familiar with the complexities brought on by the global migration towards EMV. It selected the VeriFone payment device as part of its solution roadmap to accept new forms of payment.

“As we looked at the future of our business, and how we wanted to leverage our payment infrastructure, it became clear the new payment device provided the functionality we were looking for,” said Bruce Jones, GNC’s IT Director. “Selecting VeriFone provides us a partner with the payment system expertise we were looking for.”

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