The free app, developed by digital commerce specialists Corethree and available for Apple and Android smartphones, is the first of its kind in Scotland for public transport. Through the app, users will be able to prepay for tickets, which will then appear on their phone and can be shown to the driver on boarding.
In conjunction with a data-driven companion app, passengers are also offered a range of personalised options for departures, journey planning and service updates, with innovations such as a ‘stop alert’ for passengers unfamiliar with a route.
Ian Craig, Chief Executive of Lothian Buses, commented: “We haven’t set ourselves specific targets for an increase in passenger journeys with this new app, but what is clear is that this is the type of innovation both existing and potential customers expect to see from transport providers. We have worked closely with Corethree to develop a high-quality bespoke product and are already working with them on an updated version that offers even more functionality and helps to keep us at the forefront of ticketing and digital innovation in the passenger transport sector.”
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