Fiserv has announced that Associated Bank has expanded its mobile banking and payment capabilities and added a tablet banking app with Mobiliti from Fiserv. These changes are in response to customers’ desire to conduct more banking activities via their smartphones and tablets.
“Over the past few years, mobile banking has evolved from a convenient way to access account information to a transactional channel,” said Val Glytas, senior vice president and director of retail payments, Associated Bank. “Customers now expect to do more using their smartphones and their tablets, and they are increasingly comfortable moving their money using these devices.”
In order to anticipate and meet emerging customer demand, the bank’s research and development team continually monitors the digital and payments ecosystems and uses that information to update an innovation roadmap that spans the next four to six quarters.
“Our philosophy is to meet customer demand for new capabilities as it emerges,” said Glytas. “Our innovation roadmap keeps us on track and allows us to do that, and ensures strong adoption and usage of new capabilities when they are made available.”
In addition to indicating that the time was right to add more mobile transaction capabilities, the bank’s research showed strong interest in tablet banking functionality. As a result, Associated Bank is also now offering Mobiliti: Tablet from Fiserv, a downloadable application for iPad that provides users with access to their accounts in an interactive, touch-enabled format. Capabilities include bill payments, person-to-person payments, mobile deposit, an ATM and branch locator, and built-in calendar and calculator functions.
Several of the new digital banking and payment features are highlighted in a series of commercials created to promote the bank’s new brand, which can be viewed on YouTube.
“According to the 2013 Fiserv Consumer Trends Survey, nearly 30 million U.S. households are using mobile banking and almost 19 million are using tablet banking,” said Jim Tobin, SVP and general manager, Digital Channels, Fiserv. “With use of the mobile and tablet channels for financial tasks such as depositing checks and making payments continuing to surge, Associated Bank’s investment in these capabilities will serve them well in 2014 and beyond.”
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