The Rugby Football Union (RFU) has selected ZNAP, the mobile business platform, as the first provider of m-commerce solutions at Twickenham. The deal was agreed after a successful trial at the 2013 QBE Internationals. ZNAP is part of a wider RFU strategy to enhance the match day experience for fans at the ‘Home of England Rugby’.
Fans can use ZNAP to pre-pay for food and drinks at six bars around the stadium, which will slash queuing time. The service will be available at the upcoming RBS 6 Nations games at Twickenham Stadium, where England face both Ireland and Wales.
“After passing rigorous tests at the world’s biggest rugby stadium, we’re delighted to be expanding our offering for fans,” said Hooman Mazaheri, European CEO, ZNAP. “ZNAP can add value to almost every aspect of the event experience. From buying and storing tickets to pre-purchasing merchandise and refreshments, we expect that ZNAP will soon become a one-stop shop for event goers everywhere.”
“We want match days at Twickenham Stadium to be as enjoyable as possible for fans. We’re constantly looking for ways to improve the fan experience by embracing new technologies and innovations,” said Sophie Goldschmidt, Chief Commercial Officer, RFU. “We chose ZNAP because the platform enables us to speed up shopping times, reduce queues and deliver special offers and loyalty rewards. We hope our first foray into m-commerce will make a big difference to fans.”
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