Merchant Customer Exchange (MCX) has announced that it will add Paydiant’s cloud-based, white label platform to its custom developed mobile commerce infrastructure. MCX is a group of merchants dedicated to improve shopping experience by offering consumers a widely-accepted, customer-focused and secure mobile commerce platform.
Paydiant’s technology will allow MCX member merchants to leverage existing smartphones, point-of-sale (POS) and payment terminals. The solution will allow retailers to avoid sharing sensitive customer information with third parties.
“Mobile payments and offers are a critical customer touch point for merchant brands,” said Kevin Laracey, CEO and founder of Paydiant. “We are looking forward to working with MCX to remove the primary obstacles that retailers can face when adopting a mobile payments infrastructure by providing members with greater control over the customer experience. As a result, merchants can engage their customers with the convenience of mobile payments along with personalized offers, promotions and programs that build customer loyalty and increase share of wallet.”
“We are really enthusiastic about the momentum MCX is making as a company. Paydiant adds unique mobile wallet capabilities and proven retail experience that seamlessly complements MCX’s existing technology platform. Additionally, the recent addition of Wendy’s and Acme Fresh Market underscores the appeal of MCX to merchants of all sizes and across all categories. It also marks MCX’s expanding presence in the quick-service restaurant industry,” said MCX CEO, Dekkers Davidson. “Both the partnership and recent additions to our MCX merchant members are key milestones as we work to ultimately bring to market the best mobile commerce solution for consumers and merchants alike.”
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