Mobile payments are set for big things this year – with Apple primed to enter the space, BLE coming to the fore and smartphone penetration ever increasing – the opportunities for growth have never been greater.
Open Mobile Media has recently spoken with the go to representatives at BNP Paribas, Burger King, Best Western Hotels and ONO and has commissioned an easy-to-read view of the current market challenges and opportunities… and expected movements over the next 24 months.
The briefing includes exclusive insight from these four mobile payments pioneers on:
• What needs to be done to make a mobile wallet stand out? What needs to be integrated into wallets to make them appealing?
• Thoughts on the importance of partnerships, and knowing the enemy, to capitalize in this marketplace
• What needs to change to make progress faster in mobile wallet development and customer uptake?
• How mobile wallets will look and work in two years’ time and what will be the single biggest change from how they work now
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In this guest blog, Apriva's SVP, Stacey Tappin, talks about the evolving payment interactions and the increasing importance of providing a cohesive consumer experience across all channels.