Fortumo has announced a direct carrier billing partnership with Smart Communications, Inc. (Smart), a mobile operator in the Philippines that will allow its subscribers to pay for games conveniently through their phone.
The Philippines has a low amount of credit cards, this means only a small amount of people can make payments online. However there are 104 million mobile phones in circulation compared to the 3 million credit cards in circulation, which means more people are likely to pay via their phones.
39% of phones in use in the Philippines are smartphones, as a majority of people still use feature phones, but Fortumo has built a special payment flow for web payments which support payments on low-capability feature phones.
“The Philippines is a market which is very well suited for this kind of operator billing payment. Through the deal with Fortumo, our subscribers will enjoy the ease of paying for many global games and apps through their phones. This will also benefit further the game developer’s community. Fortumo is also working together with Smart to educate local app and game developers about opportunities to open their apps for the overseas markets,” said Orlando B. Vea, Smart chief wireless advisor.
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