Open Mobile Media has recently spoken with the go to retail representatives at Best Western, Burger King, Barclay and ONO and has commissioned an easy to read view of the current market challenges and opportunities, and expected movements over the next 24 months. Get the full 10-page Mobile Payment Briefings here: http://bit.ly/1kWD3d2
The briefing includes exclusive insight from these four mobile payments pioneers on: What needs to be done to make a mobile wallet stand out? What needs to be integrated into wallets to make them appealing? Thoughts on the importance of partnerships and knowing the enemy, to capitalize in this marketplace. What needs to change to make progress faster in mobile payments development and customer uptake? How mobile payments will look and work in two years’ time and what will be the single biggest change from how they work now.
Eimear O’Connor from Barclays says “We’re seeing mobile payments proliferate across multiple uses everything from your quarterly utility bill, to your daily bus ticket. Wessex Buses and Cardiff Buses, for example, are using it for mobile ticketing. It’s across different areas of everyday life.”
All the executives interviewed in this briefing are speaking at the upcoming Mobile Payments and VAS Conference in London, 6-7 May 2014. They’ll be joined by 150+ companies from across the mobile payments ecosystem.
More information on Mobile Payments and VAS can be found at: http://bit.ly/1nNmvkK
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