Oberthur Technologie sand Ingenico have announced that they will jointly showcase a couponing value added service on an NFC SIM card at this week’s Mobile World Congress.
This collaboration between both companies will enable retailers to securely dematerialize coupons and loyalty on an NFC Secure Element, there will be no more loyalty plastic cards and paper coupons.
“OT is delighted to add yet another application to its flagship dragonFly NFC SIM card. This couponing service, in line with the GSMA proposal, comes on top of numerous payment, transport, physical and logical access control, digital security and biometrics applications.” said Cédric Collomb, Managing Director of the Telecom Business Unit. “Offering such a service is in concordance with the positioning of the company: Mobility. Thanks to this service, end-users have all their coupons and loyalty cards stored on their mobile phones; they can use them where and when they want”.
“Ingenico is pleased to leverage on its strong NFC based acceptance network to support the deployment of innovative digital solutions such as loyalty and couponing, bringing more value for the merchants. We continue to make it easy and simple for them to improve interactions with their customers while complying to open standards” said Michel Léger, Ingenico executive vice president, marketing.
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