Malauzai Software, a provider of mobile banking SmartApps for community financial institutions, has announced the development of a mobile banking app for banks’ commercial account holders. The Business Mobile SmartApp has been implemented by New Castle, Ind.-based Ameriana Bank.
“Malauzai developed our personal banking SmartApp in 2011 and has been our mobile banking provider since,” said Deborah A. Bell, SVP and Chief Information Officer of Ameriana Bank. “When we were presented the opportunity to launch the Ameriana Biz app through Malauzai, we jumped at the chance. Few people are without a smartphone, and we want our customers, both personal and commercial, to be able to conduct banking in the palm of their hand.”
“It’s no secret that commercial accounts drive revenue for banks. Until now, the approach to mobile banking for business has been to make small changes to the existing retail app,” said Robb Gaynor, chief product officer at Malauzai. “Business Mobile moves beyond this level to ensure that commercial customers have a unique and truly useful mobile experience that increases loyalty.”
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