The retail landscape has been transformed with the launch of PowaTag, the new retail enablement service from Powa Technologies.
Over 240 worldwide brands including Universal Music and Carrefour have signed up for PowaTag, which combines capabilities including instant mobile commerce and Bluetooth geolocation to provide an unparalleled level of buying freedom and consumer engagement.
The hybrid technology at the heart of PowaTag turns impulse into purchase, allowing consumers to walk up to an item, billboard, screen advert or retail display and purchase the promoted product with a touch of their smartphone screen. But the technology isn’t limited to visual media, it works by utilising the visual, audio and other sensors now shipped as standard on smartphones so users can also buy straight from television and radio adverts, or PA announcements at events using the PowaTag app and a couple of swift, secure and convenient actions.
PowaTag also allows physical locations to be transformed into data-rich browsing environments by interacting with strategically placed low-energy Bluetooth beacons. Shoppers can receive messages containing, for example, special offers as they approach any PowaTag Beacon enabled location. In addition, stores will know a participating customer’s shopping habits and personal preferences as soon as they walk through the door. Retailers gain unparalleled detail about the purchase including physical location and powerful analytics toolkits.
Speaking at the worldwide launch of PowaTag at New York’s Mandarin Oriental Hotel, retail technology entrepreneur, ecommerce veteran and CEO of Powa Technologies Dan Wagner explained:
“The combination of PowaTag Beacon and PowaTag transact provides retailers, brands, charities and others with an integrated ability to manage the process from discovery through to transaction with unprecedented ease and reach”
“The retail sector is being forced to respond to growing market pressures from customers wanting greater levels of control and freedom of access and choice on how they purchase goods. Retailers can no longer afford to think in terms of online verses offline – they must seriously rethink how they connect in-store and online strategies to provide the agility and innovation needed to enable customers to buy whenever and wherever they may be, when they are at that critical buying-decision moment.
“Our hybrid combination of technologies which include Bluetooth beacons, instant payment authentication and mobility enable retailers to have a richer engagement with their customers and understand their needs and cater for them in a more focused way. Consumers also benefit from having a vastly improved shopping experience.”
It seems laptops are about to catch the biometric fever as PayPal, Intel, Lenovo and Synaptics are collaborating to introduce FIDO-enabled embedded fingerprint solution to PCs.
Mastercard is working with Stripe to expedite the payment process for American sellers on the latter's marketplaces using the instant payouts feature from Stripe.
Lloyds has launched biometric finger print authentication for mobile banking.
Barclaycard has partnered with Case Station, a company that makes personalised phone cases, to embed contactless technology in the latter's smartphone cases.