Western Union has announced the launch of a new mobile money transfer service to Nigeria, which increases the reach of Western Union payout options in the country.
The new service integrates directly with Paga, a mobile payment platform in Nigeria. Paga users will now have the option of receiving a Western Union Money Transfer transaction directly into their Paga account.
Using Paga’s multi-channel platform, consumers can withdraw the money by sending it to a bank account or by withdrawing the cash from an ATM. Also consumers can choose to pick-up their funds at participating Western UnionAgent locations across the country.
“Western Union continues to expand its mobile footprint as part of our omni-channel strategy, which facilitates financial inclusion for consumers who may not have access to traditional banking products,” said Khalid Fellahi, senior vice president and general manager, Western Union Digital. “We are very pleased to expand the reach of our digital offerings in Nigeria, and we remain committed to building our mobile network and expanding access points for Western Unionservices in strategic markets around the world.”
Tayo Oviosu, founder and chief executive officer of Paga, added, “Paga continues to execute on its strategy of simplifying payments for all Nigerians – whether you are a business or an individual. This relationship extends our services to the world – now anyone across the globe who needs to send money to Nigeria can ‘Just Paga it’ through Western Union. Paga is proud to work with Western Union and we look forward to continuing to deliver innovative money movement services to Nigerians worldwide.”
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