Following its success in the US, Australia, Canada and the UK, MasterPass is now debuting in Italy thanks to MasterCard’s agreements with the country’s major banks and an increasing number of participating retailers. Over 3,500 of Italy’s leading brands and companies have recognised the new business opportunities e-commerce has to offer.
With digital shopping becoming an increasingly multi-channel process in Italy (more than 50% of Italian consumers are multi-channel consumers), MasterPass is making its entry at the right time. Having stored their name, card and shipping details when they sign up for the service, consumers no longer need to enter them at the checkout: they simply click or tap on the “Buy with MasterPass” button and enter their password to complete the payment. This kind of simplicity is fundamental to the growth of e-commerce, now a well-established phenomenon with 3.7 million Italians making at least 10 online purchases a year and a rise in online shopping using mobile devices (11% via smartphones and 10% via tablets).
The new service is available to consumers through their banks, guaranteeing the highest possible standards of security and privacy. MasterPass is now available to Banca Generali, BNL Gruppo BNP Paribas and BPM customers. It will shortly be extended to customers of Italy’s other major banks.
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