US Bank has named Gareth Gaston as executive vice president, Virtual Banking.
Mr Gaston has 18 years of e-commerce and digital marketing experience as he worked with global brands such as Hilton and Wyndham Hotel Group. In this new role, Gareth will lead the bank’s mobile, Internet and 24-hour banking division, reporting to vice chairman for consumer banking and sales support, Kent Stone.
“Aligning and growing our mobile, Internet, ATM and traditional phone banking channels will allow us to better serve customers who are moving their banking to the ‘virtual’ space,” said Stone. “Gareth brings fresh perspective, having worked outside of the financial sector. He has been in digital marketing and e-commerce since it began in the mid-90s, and has a record of success in the travel and hotel industry, capturing significant market share and growing a customer base in the non-traditional retail channels.”
“I am inspired by the role and by U.S. Bank’s reputation in the industry,” Gaston said. “Banking is one of the most trusted relationships you have in your life. Banks have an opportunity to play an increasing role in making their customers’ lives fuller and even more rewarding. The area I’m moving into is a big part of how banks can innovate and create a very special experience, beyond transactional interactions, to build meaningful relationships with their clients.”
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