These Walmart stores will also become a part of Serve’s free cash reloading network. Serve customers can now add cash to their Account for free across 19,500 US Walmart, CVS/pharmacy, and participating 7-ELEVEN locations.
“By offering American Express Serve alongside Bluebird at Walmart, we’re expanding our portfolio of products to meet the needs of more Walmart shoppers,” said Dan Schulman, group president, Enterprise Growth at American Express. “Bluebird is a great option for the “unhappily banked” who are looking for a true alternative to the fees and hidden charges often associated with debit and checking. With Serve, our full service reloadable prepaid account, we can now provide the nearly 70 million Americans who are unbanked or underbanked(1) a simple and affordable way to move and manage their money.”
“We’re proud to work with Walmart to expand our free cash reload network and add Serve to the retail aisles of its stores,” added Stefan Happ, general manager, U.S. Payment Options at American Express. “We want to give our customers more options where they already shop.”
According to Aite Group, the addition of 4,100 Walmart stores across the U.S. to the American Express Serve and InComm free cash reload network makes it the largest network in the US.
“Our evaluation of the top nine leading prepaid debit programs showed that American Express Serve now has the largest free cash reload network across 19,500 store locations compared to competitors. American Express Serve is making it even more convenient for consumers to add cash to their accounts so they can use those funds to quickly and easily manage their personal finances,” said Madeline Aufseeser, senior analyst, Aite Group.
Once a customer adds cash to an American Express Serve account at the register, the money is immediately available to spend in store or online where American Express Cards are accepted. Customers can also use these funds to pay bills or transfer money from their balance available for everyday spending into a linked Reserve to set aside money for future purchases like a vacation, big event, or for emergency funds. Customers can add as much as USD500 or as little as USD20 in cash for free at the register.
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