Worldpay has announced the launch of its new corporate brand. The rebranding, which will include a new website and an updated logo, will roll out in phases starting in the US and ending in the UK later this year.
“Our new brand reflects values that differentiate us in the market,” says Tony Catalfano, President and CEO of Worldpay US. “It is progressive, straightforward and authoritative, just as we are in the way we do business.”
A few of these differences include:
- Worldpay owns its payment-processing platform so customers deal directly with the source rather than a reseller
- US-based live customer support is available 24/7 and 365 days a year
- Leading technology platforms and IT infrastructure to ensure fast, reliable service
“Because we are at the heart of global commerce, Worldpay offers a distinctive approach and the power to instantly accept payments across boundaries,” says Patti Newcomer, Chief Marketing Officer of Worldpay US. “Our new brand highlights the worldwide nature of our business and our obsession with delivering outstanding performance to our customers.”
It seems laptops are about to catch the biometric fever as PayPal, Intel, Lenovo and Synaptics are collaborating to introduce FIDO-enabled embedded fingerprint solution to PCs.
Mastercard is working with Stripe to expedite the payment process for American sellers on the latter's marketplaces using the instant payouts feature from Stripe.
Lloyds has launched biometric finger print authentication for mobile banking.
Barclaycard has partnered with Case Station, a company that makes personalised phone cases, to embed contactless technology in the latter's smartphone cases.