Worldpay US launches new brand worldwide

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Worldpay has announced the launch of its new corporate brand. The rebranding, which will include a new website and an updated logo, will roll out in phases starting in the US and ending in the UK later this year.

“Our new brand reflects values that differentiate us in the market,” says Tony Catalfano, President and CEO of Worldpay US. “It is progressive, straightforward and authoritative, just as we are in the way we do business.”

A few of these differences include:

  • Worldpay owns its payment-processing platform so customers deal directly with the source rather than a reseller
  • US-based live customer support is available 24/7 and 365 days a year
  • Leading technology platforms and IT infrastructure to ensure fast, reliable service

“Because we are at the heart of global commerce, Worldpay offers a distinctive approach and the power to instantly accept payments across boundaries,” says Patti Newcomer, Chief Marketing Officer of Worldpay US. “Our new brand highlights the worldwide nature of our business and our obsession with delivering outstanding performance to our customers.”

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