Bell ID is has announced the appointment of Michelle Lehouck as EMV Product Director for its US division. As the US migration to EMV chip technology gains momentum, Michelle will be responsible for maintaining and expanding Bell ID’s EMV activity in the region by offering even greater on-the-ground support to the company’s expanding US client base.
Michelle joins Bell ID with over 15 years of industry knowledge gained with companies such as STMicroelectronics and CPI Card Group. With practical experience of migrating European banks to EMV chip payment technology, she brings with her significant expertise of all aspects of EMV market strategy. This includes understanding the impact of implementing EMV on a bank’s infrastructure as well as the critical success factors which need to be met when managing such a project.
“Michelle’s appointment comes at an important time for the US marketplace,” comments Pat Curran, Executive Chairman at Bell ID. “Now that doubt surrounding the Durbin Amendment has gone, issuers are moving full-steam-ahead with EMV deployments and the market is turning to technology providers and consultants that have extensive experience of supporting migration projects. Michelle’s wealth of knowledge about regional U.S. requirements combined with her own and Bell ID’s EMV expertise, places our US team in a strong position to offer unrivaled support to US banks.”
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