Heartland Payment Systems unveils new brand identity

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Heartland Payment Systems has announced it has unveiled a new brand identity.

The new branding initiative reflects Heartland’s evolution from a small debit and credit card processor to a national business solutions provider serving a range of industries. The commitment to customers, coupled with Heartland’s continued investment in developing and bringing solid solutions and innovation to market, is at the heart of the company’s business philosophy and brand.

“Since our first card transaction on July 15, 1997, we have quickly grown and are now processing more than 4 billion transactions annually. We have become the 5th largest payment processor in the United States by transaction volume and the 8th largest by transaction dollar volume in the world,” said Robert O. Carr, chairman and CEO of Heartland. “During this same period of time we have expanded our range of products and value-added services to allow merchants to better improve and grow their own businesses. Given this significant growth and evolution, we think the timing is ideal to realign our brand with where we are today, and where we are going in the future.”

“The visual identity is simple and direct. It reflects the timeless principles of honesty and integrity that Heartland’s success is built upon,” said Michael McMillan, Chief Branding Officer at Heartland.

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