Citi has announced the launch of Citi Mobile Snapshot, a new opt-in feature of the Citi Mobile app, for all US banking and credit card customers.
Citi Mobile Snapshot allows customers to view deposit and credit card balances and recent transactions without having to log into their accounts. The launch follows a successful beta test conducted with customers over the past three months.
“Customers’ expectations when it comes to mobile banking are growing every day, and at Citi we want to create remarkable experiences that surpass them,” said Heather Cox, Chief Client Experience, Digital and Marketing Officer, Citi Global Consumer Banking. “Customers want fast and simple access to their account information, and Citi Mobile Snapshot is the latest example of how we are finding new ways to deliver.”
“Technology companies have long used beta testing to refine offerings, but it’s far less common among banks,” said Melissa Stevens, Head of Internet and Mobile Banking, Citi Global Consumer Banking. “We used this method to learn directly from customers who would be using the feature in the real world, and we’re glad we did. We found users were extremely positive about the feature itself and we learned some important things about how to make the enrolment process both more informative and streamlined.”
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