Domino’s Pizza has announced it has selected Adyen as the supplier of its online payment system.
With Adyen’s omni-channel payment platform, Domino’s Pizza has a flexible system with which online payments can be made and processed. Meal delivery services often charge extra for payments through iDEAL. In the new payment method with the Adyen platform, the number of non-completed orders has decreased substantially and the average order value has risen.
Domino’s Pizza was looking for a payment platform that supports all customary means of payment, that can be managed centrally and with which online, mobile and POS payments can be made. Therefore Domino’s Pizza selected Adyen.
André ten Wolde, General Manager at Domino´s Pizza, explains: “Ordering a pizza should be easy, including the payment part. The customer should be able to make the payment at the same time according to his preference, whether that is by credit card, iDEAL or via a PIN terminal. Adyen supports all of these possibilities and we see that this approach is appreciated by our customers. By making use of the Adyen platform, we can make all payment methods available to our franchisers under one umbrella: online, via the app and in the future also in the restaurants.”
Roelant Prins, CCO of Adyen, said: “Already only in the Netherlands, over seven million Domino Pizzas are eaten each year. Of which approximately 60% is ordered online. We helped them by simplifying the payment process, so that the percentage of online orders and the number of cashless payments can increase further.”
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