Ingenico has announced its rebranding and the launch of its new visual identity. In order to reflect its evolution, from a payment terminals provider to a seamless payment services provider, Ingenico will now operate under the new dedicated corporate brand name “Ingenico Group”.
This new positioning is encapsulated in the Group’s new tagline : “global leader in seamless payment”, which demonstrates Ingenico Group’s brand promise to provide smart, trusted and secure solutions whatever the channel, empowering in-store, on-line and mobile commerce.
In addition, the logo has been redesigned to convey global brand stature and express visually the end to end value proposition whatever the channel to market.
Philippe Lazare, CEO of Ingenico, stated: “The Group’s rapid growth/evolution over the past few years has resulted in a fragmented brand architecture. With this new positioning, Ingenico Group intends to streamline and simplify its brand, reinforce its consistency across all geographies, as well as to guide its stakeholders in a fast evolving ecosystem. We also wanted to rejuvenate our visual identity to reflect our new positioning as the global leader in seamless payment encompassing our offering from terminals to multi-channel services. “
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