Digital River has announced that it is powering commerce operations for Rosetta Stone, a provider of technology-based language-learning, reading and brain fitness solutions.
Rosetta Stone is selling subscriptions and downloads of its software to consumers from a number of countries, including; Australia, Brazil, the Netherlands, Poland, South Africa and Thailand. The subscriptions and downloads will be sold via localized online stores powered by Digital River.
“It is important that the buying experience in our online stores reflects the cultural commitment that is so deeply rooted in our language-learning products. Digital River helped us achieve this,” said Mark Moseley, Rosetta Stone’s head of Information Technology. “We selected Digital River because it has local e-commerce practitioners across the globe who can help us speed time-to-market and easily scale our marketing and payment operations to meet our international growth goals.”
“When expanding commerce operations across borders, it is crucial to address local online selling requirements in order to generate higher shopping cart conversion rates and sales, and save considerable time and money from an operational standpoint,” said Tom Peterson, executive vice president and general manager of commerce at Digital River. “With two decades of experience providing global commerce solutions to digital content companies, we’ve developed the expertise to help companies like Rosetta Stone maximize and tailor their regional commerce and marketing efforts while at the same time remaining true to their global brand.”
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