Monitise has announced the expansion of Monitise Create, the company’s mobile innovation, design and development services, into North America.
In addition, US Bank has also announced it is engaging the Monitise Create team to transform the mobile user experience for credit cards, which serves both bank branded products and third-party relationships.
Monitise Create expansion in North America will focus on creating cutting-edge mobile technology to help its clients build rich customer relationships and uncover new revenue opportunities.
Alistair Crane, Executive Vice President of Monitise Create, who will lead the growing Monitise Create team based in North America, stated: “Mobile is fundamentally changing the relationship that every brand, particularly banks, has with a customer. Our mission is to create a long-term digital future by creating new front-end solutions and strategic business planning designed around existing processes. Doing this enables business transformation by leveraging clients’ current technology and infrastructure and that creates increased engagement and new revenue opportunities.”
Dominic Venturo, Chief Innovation Officer of US Bank noted: “It is clear that success in mobile requires constant innovation around the user experience as consumers demand easy-to-use and engaging experiences. We are partnering with Monitise Create to help us re-imagine the optimal user experience and believe implementing a highly differentiated mobile-first business and technology solution will provide us with a key competitive advantage.”
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