Monitise has acquired the business and assets of Markco Media Limited, along with the entire issued share capital of Last Second Ticketing Limited. The move enhances Monitise’s international mobile commerce network.
As part of this transaction, Monitise has acquired the MyVoucherCodes.co.uk and Last Second Tickets brands. The Acquisition augments Monitise’s Buy Anything mobile commerce product offerings by connecting to a global network of 60,000 brands and retailers, and accelerates Monitise’s capabilities in line with the platform investment announced in March.
Commenting on today’s announcement, Monitise Chief Commercial Officer Lee Cameron said: “Markco Media has established itself as a leading player in creating digital solutions that link consumers to retailers via innovation, marketing and technology. Buying rather than building these assets brings Monitise a marketing content delivery platform that has been developed over almost eight years, an instant network of marketing content partners, and a platform scalable across geographies.”
Cameron added: “This transaction marks another step in our mobile commerce journey to make it easier for financial institutions, payment companies, mobile operators, network partners and retailers to connect with consumers in our increasingly mobile lives.”
Markco Media founder Mark Pearson said: “Mobile is driving a fundamental shift in consumer behaviour and increasingly playing a leading role in the buying decisions of consumers as they use their smartphones and tablets to research and buy. Brands are realising just how important it is to adopt a mobile-first approach to getting in front of existing and new customers. Given this, we are incredibly excited about becoming part of the growing Mobile Money ecosystem that Monitise is building across financial services, payment processors, mobile network operators and retailers.”
MyVoucherCodes.co.uk is a leading voucher, coupon and discount deals site that works with 80% of the UK’s leading online retailers and counts Marks & Spencer, John Lewis, Debenhams, Thomson Holidays, Argos, Currys, Sky, B&Q, Tesco, Walmart, Target, Amazon, The Home Depot, and Carrefour among the merchant brands it works with. Last Second Tickets works directly with promoters, producers and venues to secure discounts for live music, entertainment events and leisure experiences. Monitise will make this content available via its large targetable end-consumer base via the mobile applications of partners and clients the Group works with.
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