First Data appoints Gretchen Garrigues as Chief Marketing Officer

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First Data has announced it has appointed Gretchen Garrigues as Chief Marketing Officer. In her role, she will lead the company’s marketing efforts, including corporate and product marketing, branding, innovation and thought leadership.

Garrigues comes to First Data with a financial services background and leadership skills developed over a long career with GE Capital. Most recently, she served as senior managing director of global strategic marketing, responsible for strategic planning, new product development, market intelligence and customer insights. Prior to joining GE Capital, Garrigues served as a foreign trade officer for the US & Foreign Commercial Service based in Paris, after running a successful start-up venture providing language training and translation services across Europe.

“Gretchen brings to First Data an ingrained instinct for how our company is, first and foremost, a partner to help businesses of all sizes flourish through innovations and solutions that help them grow,” said Joe Plumeri, Vice Chair of First Data’s Board of Directors. “Gretchen and her team will share that message with the thousands of financial institutions and millions of merchants with whom we do business every day and carry it forward to a new legion of First Data clients.”

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