MasterCard concludes acquisition of Pinpoint

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MasterCard has announced that it has completed the acquisition of Pinpoint, an Australian provider of loyalty and rewards services to financial institutions across the Asia Pacific region.

Pinpoint has developed an innovative customer loyalty and incentive programs in Asia Pacific, Pinpoint offers a full suite of loyalty services from point schemes and benefit programs through to redemption services.

This acquisition will strengthen MasterCard’s loyalty and rewards offerings and will underlines MasterCard’s commitment to delivering unparalleled services to consumers, merchants and issuers in these vital and fast growing regions.

Chris Fendley, Group Head, Loyalty Solutions, Asia/Pacific, MasterCard said, “At MasterCard, we are committed to providing cardholders and customers with top-notch innovative rewards solutions tailored to their interests and needs. With the completion of the acquisition, we will continue to focus on creating synergies to better serve our customers and cardholders. And with Pinpoint’s growing presence across Asia Pacific, we are excited for what the future holds for our issuers, merchants and cardholders.”

Kim Harding, Founder of Pinpoint said, “This is a significant step for Pinpoint in further developing the business in the region.  Pinpoint’s deep experience in loyalty and rewards, coupled with MasterCard’s vast network and capabilities, will position the company strongly to grow customer relationships with exciting and innovative programs.”

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