Fortumo and Telenor Pakistan have announced they are launching direct carrier billing in Pakistan.
Over 35 million subscribers of Telenor Pakistan are now able to make online payments by charging purchases to their phone bill. Fortumo will also start powering in-app purchasing for Telenor App Store.
“Right now merchants are missing out on a great deal of revenue from emerging markets because very few users have credit cards which are needed to make payments in Google Play. Meanwhile, carrier billing can be used by anyone with a mobile phone. Together with Telenor, which is one of the most innovative mobile operators in the region, we are providing end-users with a means to pay for high-quality content while adding previously unavailable revenue to developers.” said Gerri Kodres, SVP of Business Development & Carrier Relations at Fortumo.
“An enormous part of Telenor Pakistan’s subscriber base comprises of a young population which represents a strong potential to reach apps, games and web services developers’ user base. Through the partnership with Fortumo, developers can start accepting purchases from these users through direct carrier billing – the most widely available payment method in emerging markets,“ said Muhammd Farooq Shaikh, Director Digital Services, Telenor Pakistan. “The facility will play a big role in promoting online commerce through convenience and accessibility.”
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