Leading global commerce-as-a-service solutions provider, Digital River, has released a new white paper that provides valuable advice for companies considering multinational expansion of their online commerce stores.
The white paper, Global Strategies for Your Online Business, offers decision-makers, commerce practitioners and digital marketers tips and solutions for managing through the complexities that accompany commerce on a global scale.
According to a recent Forrester Research report, Optimize Performance for Global eCommerce (Sheldon et al, 2014), nearly one-third of all companies doing business today state that international expansion is one of their top three digital priorities. Understanding buyers’ expectations as well as their preferred forms of communication and payment types is not only vital in this process — it’s also the beginning of a series of disciplines requiring deep awareness of local trends, regulations and business rules.
Scott Heimes, Digital River’s chief marketing officer, commented: “Many companies assume that what works in their domestic market will work as effectively in other markets. Unfortunately, such beliefs are not always true and can potentially lead to expensive mistakes that are often difficult to recover from. The world is indeed getting smaller—but significant differences in business practices remain. Global Strategies will help any company get off on the right foot in its international e-commerce initiatives.”
Download the full white paper below to learn more:
The problematic US EMV rollout and the larger question: Is EMV actually protecting retailers against fraud?
In this guest post, Vlad Branin, VP, Professional Services, Zooz, talks about the ins and outs of US EMV adoption: process of rolling out and the specific benefits.
New data from Worldpay, which surveyed 4,000 shoppers in Europe, shows the continent is becoming more tech-savvy and a keen adopter of new payment technology.
Berlin neo bank N26 talks new products, UK launch and the advantages of being based in Berlin.
Just under twenty percent of all card purchases are now being made on contactless cards, according to new data from the UK Cards Association.