Visa has announced a partnership with Borderfree to offer customers in the Middle East special promotions from retailers in the United States.
Visa’s partnership with Borderfree will commence with an exciting Neiman Marcus promotion which will be rolled out in select markets in the Middle East, including the UAE, Saudi Arabia, Kuwait, Qatar and Bahrain. Visa has partnered with almost 40 banks in the region to offer cardholders of participating banks duty-free and free international express shipping of goods purchased in excess of US USD100 through August 2014.
Karim Beg, Head of Marketing at Visa MENA, said: “Visa is excited to engage with one of the leading ecommerce platforms in the world and offer customers of select banks the opportunity to purchase products from some of the most coveted fashion and retail brands without leaving the comfort of their homes. Visa has been committed to growing its ecommerce footprint in the MENA region and this promotion with top US merchants such as Neiman Marcus, Elie Tahari and Gilt is a fantastic opportunity to reach out to the ever-growing base of online shoppers in the region.”
Michael DeSimone, CEO of Borderfree, said: “The growth of ecommerce has enabled a truly global marketplace and shoppers all over the world expect to be able to buy from the retailers they prefer, wherever they are based. After the success of a similar partnership with Visa in 2013 to bring exclusive savings to shoppers in Singapore, the Philippines and Thailand, Borderfree is thrilled to work with Visa again to offer exciting promotions to shoppers throughout the MENA region where authentic US brands are in demand.”
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