First Data has announced the commercial integration of its Perka Mobile Loyalty Solution; its apps are now available through First Data distribution systems.
A 2014 BIA/Kelsey and Manta study of 1,000 small businesses in the United States revealed that small business owners are continually look for modern and measurable ways to boost their bottom lines and create personal connections with their customers.
Perka is a cloud-based customer loyalty solution that connects businesses to their customers using location-based apps and mobile phones. Acquired by First Data last October, Perka, helps SMB owners maintain profitable and long-term relationships with their customers by providing a sustainable and highly personalized incentive program.
“Until recently, effective loyalty programs have been largely out of reach for small merchants,” said Rick Ducey, Managing Director, BIA/Kelsey. “The programs were too cumbersome for SMBs to manage, and SMBs often lacked the technology to implement them. This has changed with the development of new SMB–friendly loyalty programs such as Perka, which enable small merchants to compete against programs provided by much larger competitors, and clearly connect the dots between loyalty and the bottom line.”
Fresh from its $4.5bn IPO, Nordic payments processor Nets has picked Spire as its partner to help with the physical roll out of mobile payments for Dankort customers.
Square has introduced a new update to its contactless and chip readers that reduces transaction speed to 4.2 seconds.
It seems laptops are about to catch the biometric fever as PayPal, Intel, Lenovo and Synaptics are collaborating to introduce FIDO-enabled embedded fingerprint solution to PCs.
Mastercard is working with Stripe to expedite the payment process for American sellers on the latter's marketplaces using the instant payouts feature from Stripe.