First Data introduces Perka Mobile Loyalty Solution for SMB merchants

firstdata

First Data has announced the commercial integration of its Perka Mobile Loyalty Solution; its apps are now available through First Data distribution systems. 

A 2014 BIA/Kelsey and Manta study of 1,000 small businesses in the United States revealed that small business owners are continually look for modern and measurable ways to boost their bottom lines and create personal connections with their customers.

Perka is a cloud-based customer loyalty solution that connects businesses to their customers using location-based apps and mobile phones.  Acquired by First Data last October, Perka, helps SMB owners maintain profitable and long-term relationships with their customers by providing a sustainable and highly personalized incentive program.

“Until recently, effective loyalty programs have been largely out of reach for small merchants,” said Rick Ducey, Managing Director, BIA/Kelsey. “The programs were too cumbersome for SMBs to manage, and SMBs often lacked the technology to implement them. This has changed with the development of new SMB–friendly loyalty programs such as Perka, which enable small merchants to compete against programs provided by much larger competitors, and clearly connect the dots between loyalty and the bottom line.”

Related reading

copenhagentaa
tsq_349b_blog_postimage-1474674402569
red mouse cursor button in between keyboard letters
Close-up image of woman texting and drinking coffee outdoors

Leave a comment