Bango connects Etisalat with Samsung Galaxy Apps

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Bango has announced that it has launched one-click direct operator billing for Samsung Galaxy Apps with Etisalat.

Etisalat subscribers using Samsung Galaxy Apps, Samsung’s own app store, will enjoy frictionless payment for apps and in-app purchases, paying on their phone bill without the need to register personal details.

Bango announced a group-wide Etisalat partnership on 5 June 2014. This partnership has already seen the direct operator billing launched for Google Play and BlackBerry World users.

Ray Anderson, CEO of Bango, said: “The partnership between Bango and Etisalat is accelerating the deployment of charge to bill payment, providing the very best user experience for the Middle East’s technology-savvy user-base. Deployments that elsewhere take months are now being launched in a matter of weeks.”

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