Western Union expands digital capabilities in Europe

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Western Union has announced that consumers in a number of countries can fund online and mobile Western Union Money Transfer transactions using their bank accounts. The countries include: Austria, Belgium, Germany, the Netherlands and the United Kingdom.

The new addition to Western Union’s online and mobile bank account-based services enables senders to tailor transactions according to their needs, these included: speed of delivery, method of payment, cost of service and consumer preference on the receive side of the transaction.

The new funding option enables account-based payment for online money transfers to more than 200 countries and territories via integration with online banking portals. Senders can direct send their money transfers into a receiver’s bank account in certain countries.

“Western Union continues to develop online capabilities that cater to the high-principal, account-based customer,” said Khalid Fellahi, Senior Vice President and General Manager, Western Union Digital. “Providing bank account-based funding options expands our relevance to a wider customer set and makes WU.com a compelling choice for banked customers worldwide.”

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