Amazon has a new hashtag feature with Twitter which lets customers add items to their Amazon Wish List without leaving the social network.
When Amazon customers discover a Tweet from their favourite artist, expert, brand, or friend with an Amazon.com product link, they can now add “#AmazonWishList” to the reply on Twitter and the product is added to their Amazon Wish List automatically.
“Twitter offers Amazon customers a great environment for inspiration and discovery,” said John Yurcisin, Director of Social at Amazon. “AmazonWishList makes it easy for people to quickly add holiday gifts, décor or entertaining items tweeted by interesting people, friends, or brands on Twitter to their Amazon Wish List, allowing customers to simply save items to their Wish List and keep on Tweeting.”
Twitter itself has also invested in social shopping. We reported earlier this month that Twitter announced that it was testing a “buy” button option for its mobile advertisers.
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