The carrier billing company Boku has partnered with three of the UK’s biggest wireless operators in a move that will see it swell into Europe’s regulated mobile payments market.
Building on its recently acquired European e-money licence, Boku has joined forces with O2, EE, and Vodafone. This will allow it to offer UK customers a carrier billing option as payment for physical goods, by entering their mobile phone number in store to have the payment added to their bill.
Magazine and bus ticket vendors have already signed up to the platform.
“Up to now buying stuff and charging it to your phone bill has been restricted, limited to digital goods and operating in a regulatory framework designed years ago to handle ringtone downloads,” says Jon Prideaux, CEO of Boku.
“We are now entering a new era for carrier billing. Boku has re-invented carrier billing as a mainstream payment method.”
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