Digital River and Klarna both benefit from new partnership

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Digital River has entered into multiple payments agreements with Klarna, a Stockholm-based payment provider, in a tie-up that will be hugely beneficial to both parties.

E-commerce and payments service provider Digital River added Klarna Invoice to its portfolio of online payment options in Europe, including Austria, Denmark, Finland, Germany, Norway, Sweden and the Netherlands. Another of the multiple agreements allows Klarna to use the Digital River World Payments solution to process consumers’ credit card and online bank transfer payments through Digital River’s international payment gateway.

In 2013, Digital River processed more than $30 billion in online transactions. Now with Klarna Invoice, consumers can buy items now and pay for them later by invoice or with flexible installments. This helps increase consumer buying power, especially for higher ticket items. When online merchants enable Klarna as a payment method, they get a significant improvement in their conversion rates.

“This new partnership presents multiple mutually beneficial opportunities,” said Souheil Badran, Digital River World Payments’ senior vice president and general manager. “By adding Klarna to our payments portfolio – which today supports over 190 international and local payment options – we can offer our clients even more alternatives designed to cater to buyer preferences and drive online sales conversions. By using Digital River’s international payments gateway, Klarna can offer its customers convenient access to world-class payment processing services.”

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