Paymentwall is working to hasten the adoption of smart TVs by making it easier for people to buy things from them.
Its new offering, PW Smart TV, is designed to help developers monetize their applications, games and other content on smart TV platforms by allowing consumers worldwide to pay using their remote control or secondary devices.
Smart TVs have been brought to market globally over the past 5 years, but the payment options available on the platforms have so far been designed to cater mostly to customers in the United States. For customers in other countries who would like to make payments, the option has largely been unavailable. Paymentwall’s geo-location technology determines where users are paying from and displays localized payment options optimized for their specific region, making PW Smart TV an ideal payment solution for customers worldwide, even in developing nations.
The solution also simplifies the smart TV checkout process to increase conversion rates. Until now, making payments from a remote control has been such a clunky and burdensome task that an increasingly large amount of users have abandoned their shopping carts before seeing the purchase through to completion. PW Smart TV’s intuitive user interface requires only numeric input, allowing users to quickly and effortlessly complete their purchases.
“Many smart TV developers were struggling to make money; they had no way to cover the development costs and content licensing fees,” said Honor Gunday, founder and CEO of Paymentwall. “Paymentwall is giving developers and content providers a simple, effective way to collect payments for smart TV content directly on the device itself, while providing users throughout the world with a plethora of global and localized payment options to choose from.”
Paymentwall’s PW Smart TV solution allows consumers more than 120 payment options – credit cards, debit cards, mobile payments, land-line payments, prepaid cards, ATM, terminal transactions, bank transfers, direct bills, and many more. They can complete checkout on a secondary device like a laptop, tablet or smartphone by visiting a unique URL or scanning a QR code, in more than 80 currencies.
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