Monitise has announced a new partnership with Ziraat Bank, a well established Turkish financial institution, to launch the bank’s new mobile service on iOS and Android.
Monitise has designed the new apps which are set to transform the way consumers can engage with one of Turkey’s largest and most historic banks.
Ziraat Mobile’s features include fast money transfer, a customisable homepage and simple transaction flows. Pages within the app were created using flat design trends, making content easier to view and manage.
Users can customise their dashboard to include chosen widgets and shortcuts and a welcome screen includes an ATM finder, real-time market data, calculation tools and offers from the bank.
Ziraat Bank selected Monitise’s team in Turkey – which has been designing award-winning mobile technology since 2005 – to deliver the user interface for the app. Monitise has taken a consumer-centric, ‘human first’ design approach to introduce a new level of visual simplicity and an intuitive mobile experience for Ziraat Bank.
Since launching in 1863, Ziraat Bank has provided uninterrupted and market-leading services to its customers in the corporate, commercial, agricultural and retail banking sectors. Ziraat, which has a vision to be ‘more than a bank’, has more than 1,600 and 5,500 branches and ATMS respectively.
“It is now crucial for banks to differentiate their products with cutting-edge user experiences in order to stay competitive,” said Fatih İşbecer, CEO of Monitise MEA. “As the channel which puts Ziraat Bank literally in the hands of consumers, developing a service which puts the needs of the customer first was key.”
“With Ziraat Mobile we have showcased our years of innovation and design experience to create an experience which is both intuitive and simple, yet beautiful,” he added.
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