Seamless recruits new US head of sales amid expansion plans

SEQR

Seamless, the company behind the mobile payment solution SEQR, has recruited Beverly Cole as its US head of sales as it considers US expansion plans.

Beverly has held numerous lead positions in finance and technology industries and most recently comes from First Data where she held the positions as senior vice president and strategic sccount leader for Bank of America Merchant Services.

“Being asked to lead U.S. Sales for SEQR is a privilege that I don’t take lightly. Mobile payments is growing dramatically and Seamless has enormous opportunity to offer proven technology to the U.S. market,” Cole said.

Cole will be based in Atlanta and begins as the US head of sales on November 10th. Beverly has spent the last twelve years at First Data where she has held positions as director, vice president and senior vice president. Most recently she acted as senior vice president for the Bank of America Merchant Services.

This new hire is part of the company’s aggressive US expansion plans. As an independent service – rather than an extension of a credit card payment – payment SEQR has the chance to challenge the competitors in the U.S. market, the company says.

Today, Seamless’ payment solution SEQR is the only solution to already have been rolled out in four countries. Over the last six months, SEQR has been established in both Finland and Belgium, and is launching in Portugal in the end of 2014. Today, the company has agreements with several large retail chains such as McDonald’s. Seamless also recently signed an agreement with InComm, the leading distributor of loyalty, gift and prepaid cards as a step in the establishment on the UK and U.S. markets.

“We are very pleased that Beverly is joining us,” said Peter Fredell, CEO of Seamless. “The market for mobile payments is in a very expansive phase both in the U.S. and internationally, and Beverly has exactly the passion and experience that we need to position ourselves and drive our current dialogue with merchants in the U.S. market.”

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