Global payments technology provider Adyen has partnered with Ryanair to allow the airline’s customers to use local payment method iDEAL to purchase flight tickets on its Netherlands site.
This is the first time that Ryanair’s customers have been able to purchase tickets directly from the airline using the most popular payment method in the Netherlands. iDEAL accounts for about 60 per cent of all online payment volume and 40 per cent of payment volume in the travel industry.
“For businesses expanding globally, the value of offering local payment methods is enormous. For example, in markets like the Netherlands and China, local payment methods account for upwards of 50 per cent of online transaction volume,” said Adyen CCO Roelant Prins.
Ryanair first partnered with Adyen in March 2014 to offer the option for Ryanair customers in Germany to purchase flight tickets with SEPA Direct Debit. The airline offers 250 local payment methods worldwide.
Payments group Adyen was valued at £1.5 billion last month after a £250 million Series B funding round. The company has doubled the number of payments processed over the last year as well as revenues over the same period. Its platform works in nearly 200 countries, allowing partners to get paid in virtually any currency and through a wide variety of payment methods.
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