Two decades’ worth of clips featuring leading comedians come together in American Express’ latest advert, used to promote its partnership with Apple Pay.
The commercial, which draws on the idea that AmEx has kept up with changing payment technologies through the years, shows how the latest step for the card company is its inclusion in the iPhone’s new digital wallet. It hopes to use its history to reassure customers that AmEx’s security and safety remain in tact.
Created by Ogilvy, the advert incorporates vintage clips from adverts featuring Jerry Seinfeld, John Cleese, Jackie Chan and, more recently, Tina Fey.
“We leveraged the heritage of our iconic imagery with some of our most notable members,” Allison Silver, VP of marketing at American Express, told Advertising Age. “It really signals the future of American Express with a nod towards our fun past.”
She added: “What you’ve always expected from American Express, you can continue to expect, regardless of the form or fashion that you pay with.”
A number of banks, card issuers and payment providers have recently released advertising to promote their link-up with Apple Pay. These include MasterCard, Chase, Wells Fargo, Bank of America, and Capital One.
View the full commercial below:
Whitepapers
Related reading
Travel industry must keep up with consumers’ payments demands
Payments providers must keep up with the fast-paced change of consumer demands in the travel sector, according to Kevin White, Mastercard’s director ... read more
Nissan joins in-car payments race
Payments services providers and fintechs have unleashed a flurry of collaborative innovations over the course of the past decade in order to ... read more
Ripple courting banks, paytech and big fintech to beat Swift to emerging markets
Midway into 2019, Ripple is broadening its clientbase in order to boost growth and capture emerging market volumes, according to Marcus Treacher, ... read more
UK SMEs need to embrace technology revolution
Modulr CEO Myles Stevenson and Seamus Smith, executive vice president of worldwide payments and banking for Sage, on why now is the time to embrace digitisation