Japanese e-commerce startup Origami raised $13.3 million in a Series B funding round last week, led by SoftBank Group, Credit Saison and angel investor Makoto Takano.
The funding will be used to recruit new talent and enhance the user experience, Tech in Asia reported.
The company has also partnered with SoftBank Group and Credit Saison to boost its online-to-offline (O2O) focused mobile shopping experience.
Origami’s mobile app launched in 2013, allowing users to follow favourite retailers, receive updates on newly released products, and buy products in-app or a merchant’s physical store.
The app provides access to 800 brands, focusing on high-end and lesser-known boutiques and outlets.
Origami raised $5 million in Series A funding from Japanese telco KDDI and Digital Advertising Consortium (DAC) back in 2013. The startup has also previously partnered with Conde Nast Group, publisher of Vogue Japan, GQ Japan and Wired.
The company will be working with SoftBank Group companies SoftBank Mobile and Generate, which have both worked on O2O initiatives using their parent company’s CouponGATE terminals. Users will be able to claim sample products and discount coupons through these terminals at more than 40,000 retail locations in Japan.
“Authentication of store visits will be conducted using the CouponGATE technology which will also allow for the accumulation of data with a view to offering tailored content in line with each user’s interests and preferences,” Origami’s release added.
Working with Credit Saison will give Origami access to new payment solutions, and help the company acquire new partner shops and gather big data about users.
The app is available for iOS and Android.
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