The technology giants are once again going head-to-head with each other this year, with mobile payments set to be the focus for both firms when they present its new products to the world.
Within the next three weeks, both Apple and Google will have held its annual software conference. This year, the search engine will strike first, with Google I/O set to take place in San Francisco between the 28th-29th May.
Mobile payments are set to be top of the agenda for both firms, due to the technology’s incredible rise in popularity over the last few years. Forrester Research states that the value of mobile payments will rise to $142 billion by 2019 in the U.S, almost tripling from $52 billion in 2014.
The New York Times reports that Google are set to completely overhaul its mobile payments platform. Sundar Pichai, senior vice-president of products is set to confirm the launch of Android Pay, a story that PaymentEye brought to you in February.
Android Pay will enable merchants to accept credit card payments from inside their mobile apps and can be integrated with loyalty programs at retailers. So what does this mean for Google Wallet?
The mobile commerce tool, which has experienced major problems since its release in 2011, is expected to continue as a separate entity. The app will however be supported by Android Pay, so users will be able to link their digital wallet to third-party apps if they like. The revamped Google Wallet will be available for Android and iOS devices.
Ten days later, Apple will present its technological innovations in San Francisco at its Worldwide Developers Conference (WWDC).
Tim Cook, CEO of the technology powerhouse, is expected to talk about Apple Pay during his two-hour keynote speech.
The mobile wallet is expected to undergo major enhancements in order to keep pace with PayPal and the upcoming Android Pay. A rewards system is expected to be integrated into the platform.
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