Judo Payments, the mobile payment solutions company, has partnered up with micro-donations charity Pennies in a deal that will see the latter’s digital charity box integrated with Judo’s payment platform.
Pennies allows people to give a few pence to charity when paying for goods and services by card, in-store, online and on mobile. It has so far raised £4m for UK-based charities.
Judo and Pennies say that the partnership will give users the chance to make charitable donations more quickly and securely, and that if all UK card users donated 30p per month the amount raised would top £150m each year.
“With more people shopping online and through apps we’re focused on ensuring they too are still offered an easy way to give to charity. By working with Judo we can provide more retailers and merchants with the digital charity box,” said Alison Hutchinson, CEO at Pennies.
The partnership is another example of charities being aware of the rapid rise of mobile payments. Only last week eBay announced a new payments feature for Android and iOS users that allowed merchants and customers to make charity donations via their smartphones.
“As consumers increasingly move to mobile devices for purchasing goods and services, it’s a key channel for Pennies. Our mobile-first approach offers retailers and merchants the opportunity to encourage small but significant acts of generosity without disrupting the customer journey,” said Dennis Jones, CEO at Judo.
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